Flutterby™! : The Problem with Automated Advertising

I understand the idea behind Google Ads generating themselves based on the content of the page. It allows the advetisements to be tailored to the content. The problem comes when the content calls for a gentler touch.

Case in point is this story from The Times of London, which tells the sad story of a British attorney and his American friend who were hiking on the slopes a volcano in Nicaragua when they apparently fell off a ledge and persished. And right next to the tragic report is a Google Ad for Kon-Tiki Nicaragua Tours, promoting trips to "Granada, Leon, Volcanos, lakes. Good prices!" Particularly since you'll save the return fare.