Flutterby™! : This bald, fat Bud's for you

Next unread comment / Catchup all unread comments User Account Info | Logout | XML/Pilot/etc versions | Long version (with comments) | Weblog archives | Site Map | | Browse Topics

This bald, fat Bud's for you

2005-07-27 17:03:45.822028+00 by petronius 5 comments

According to the Times of London, advertising watchdogs in the UK are forbidding liquor firms from using good-looking men in liquor ads. The idea is to break any conection between women's sexuality and drinkling alcohol. They suggest using only middle-aged or ugly men in future ads. A multi-million pound campaign featuring George Clooney may be cancelled.

[ related topics: Consumerism and advertising Economics ]

comments in ascending chronological order (reverse):

#Comment Re: made: 2005-07-27 17:30:21.264755+00 by: Jette

And yet, no one proposes a ban on good-looking women in these ads. Of course not. I love double-standards.

#Comment Re: made: 2005-07-27 21:42:45.9683+00 by: meuon [edit history]

Finally, I get to be considered to be an actor in a beer commercial!

#Comment Re: made: 2005-07-28 16:03:46.883862+00 by: petronius

Perhaps the lack of a ban on good-looking females is simply a recognition that men link EVERYTHING to sexuality, drunk or sober.

When I was in college in the 70s we had a talk from an advertising man who worked on an account for a brewry. Their research had shown that something like 20% of the beer drinkers drank 80% of the beer, and that changing the brand for even a small percentage of this cadre would boost sales hugely. They looked into these people more deeply and found that their most consistant fantsy occupation was being a sailor, so they ran a sucessful campaign featuring hard-working, hard-drinking sailors. Even so, he admitted that since this group drang a minimum of a 6-pack per day, year-in and year-out, they had trouble holding down any job, ashore or at sea.

#Comment Re: made: 2005-07-28 22:12:58.58609+00 by: TheSHAD0W

Woohoo! Now I can get that acting job!

#Comment Re: made: 2005-07-29 00:16:23.131506+00 by: Dan Lyke

Which one? The unattractive male? Or the hard workin' hard drinkin' sailor?