Flutterby™! : elusive lesbian consumers

Marketplace finds lesbians an attractive, but elusive, niche. Leaving all of the potential plays off the words in that headline alone, the article is interesting for the comparisons of gay male consumer culture to... well... trying to find a lesbian culture. Or at least one that's sustainable. And I think they nail it with:

Another factor in business decline is that bookstores and cafes that catered to lesbians often had strong ties to feminism, which has been less visible since the 1970s and '80s.