Flutterby™! : Mars comes out for chocolate

Mars, Inc. says that the definition of chocolate should remain unchanged, and that products in which other vegetable fats are substituted for cocoa butter shouldn't be called chocolate. Yay, Mars. Hmmm... I thought I'd linked previously to a campaign to keep artificial fillers and fats out of chocolate, but the backstory to this is that various other high profile candy manufacturers, some of whose names are almost synonymous with chocolate in the consumer's mind, were wanting to pump their "chocolate" products full of hydrogenated vegetable shortening rather than cocoa butter.

Good to hear that at least one high profile mass market producer is keeping up standards.