Reading people
2012-10-20 15:45:50.507322+02 by Dan Lyke 0 comments
Kottke: Twitter, Facebook, and old new media is Jason riffing on Andrew Sullivan's observation that:
... Which is why, I believe, institutional brands will still be at a disadvantage online compared with personal ones. There's a reason why Drudge Report and the Huffington Post are named after human beings. It's because when we read online, we migrate to read people, not institutions. Social media has only accelerated this development, as everyone with a Facebook page now has a mini-blog, and articles or posts or memes are sent by email or through social networks or Twitter.