2000-01-21 19:49:47+01 by Dan Lyke 0 comments
From danlyke@flutterby.com Fri Jan 21 10:49:44 2000
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Date: Fri, 21 Jan 2000 09:29:41 -0800 (PST)
From: Dan Lyke <danlyke@flutterby.com>
To: dl-quickies@flutterby.com
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Thought: There are two types of web publishing, the dribblers and the
chunkers. The dribblers update as they have material, the chunkers queue
up a bunch of stuff and put it out regularly. The two that came to mind
were Nerve
and Scarlet Letters
, respectively. Actually, both of these
have direct analogs in print, and it's because one is a pull medium and
one is a push. Monthly magazines are push, once you subscribe, you keep
getting it. Newspapers are pull, some people subscribe, but many buy on
the street or in the coffee shops, so there has to be something new with
the frequency that they're looking for it otherwise the customers will
forget that it's there, or lose the brand loyalty. We should not forget
that the web is a pull medium.