self-selected demographic
2015-09-22 21:42:14.431878+02 by Dan Lyke 0 comments
Ad tech always wins: Ad blocker users are the new hot ad-targeting segment:
The idea of pushing ads at people who have made a deliberate choice not to see them might seem bizarre. But as a demo that’s young, male-skewing and tech-focused, they’re an attractive audience for certain advertisers. ...