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KMart loyalty program fail

2016-02-11 17:00:09.676966+01 by Dan Lyke 2 comments

KMart loyalty program fail: Sending me "surprise points". I use physical retail when I need it now. Where price is important, I buy online.

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#Comment Re: KMart loyalty program fail made: 2016-02-13 18:46:56.542295+01 by: TheSHAD0W

I use physical retail when I need it now. Where price is important, I buy online.

And that's problematic because it's driving retailers to downsize and reduce stock, so when you need it now... nobody has it.

#Comment Re: KMart loyalty program fail made: 2016-02-16 12:08:58.768821+01 by: Dan Lyke

Yep. Which means that the strategy of bargaining and encouraging price awareness is completely the wrong way to cultivate me as a customer

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