DAK and gadget catalogs
2023-11-06 23:27:42.381697+01 by Dan Lyke 0 comments
Whoah: DAK and the golden age of gadget catalogs. If you remember the phrase My name is Drew, and I've probably got the neatest job in the world., printed in dot matrix as part of the customized customer field of the catalog, this will take you right back to a golden age of copywriting, Drew Alan Kaplan, and how that leads back to a seminar leader named Joseph Sugarman, and the two decades from 1972 and magnetic tape products to the bankruptcy in 1992....
A friend of mine once remarked that the DAK catalogs, in some way, reminded them of TikTok videos, where people talk at length about products they love and why they love them. It’s just not written down and mailed to your house.