Amazon partners with Borders
2001-04-12 17:43:35+02 by Dan Lyke 0 comments
Ouch! Amazon partners with Borders online division, story on Yahoo and story on the Standard. Cam points out that the Borders online group was about 100 people, which makes their competition on the same field as Amazon![[Wiki]](/adbanners/lookingglass.png){kind=small}
pretty impressive, but what got me about this whole thing was that Jeff Bezos has been spending hundreds of millions on branding, and the Borders website will remain separate. I'm guessing Borders will get it back within two years, probably less...