Flutterby™! : Condoms on TV

Advertising Age: Sex on TV is OK as Long as It's Not Safe (via)

Jim Daniels, VP-marketing for Church & Dwight, Trojan's parent company, said he's frustrated, and instead of integrating his brand into TV, he spends most of his budget getting his product sampled by students on spring break in collegiate hotspots like Daytona, Florida.

"Sixty-five million Americans have an incurable STD. Three million unwanted pregnancies a year -- half of which end in abortion," said Mr. Daniels. "And yet you can advertise Viagra all you like, and Valtrex for [genital] herpes, but not advertise the condoms that would go on the erections that prevent herpes."