Flutterby™! :

I've long argued that all we need is a little cooperation and the right leadership to break the domain name monopoly. Several have tried, but many have been really bad. The Internet Namespace Cooperative seems like it might actually be a group of people with their acts together. Worth checking out if you run DNS servers and care about openness on the 'net, although I haven't had time to go through enough of it to unreservedly recommend it.