2015-04-22 02:09:59.200914+02 by Dan Lyke 0 comments
Fascinating: Machine learning and text analysis to rework job postings (among other writing) to attract different job applicant demographics: Textio Spell Checks for Gender Bias - Re/code:
Some of the tweaks are head-scratchingly tiny. Swapping out “exceptional” for “extraordinary” is statistically proven to attract more female applicants. (But while you’re at it, you should also insert “validated” instead of “proven.”)
[ related topics: Writing Heinlein Marketing Education ]
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