2015-07-23 17:09:41.425711+02 by Dan Lyke 2 comments
Google+: A case study on App Download Interstitials. 9% resulted in the "Get App" visit being pressed:
While 9% sounds like a great CTR for any campaign, we were much more focused on the number of users who had abandoned our product due to the friction in their experience. ...
69% of visits abandoned the page.
[ related topics: Law ]
comments in descending chronological order (reverse):
#Comment Re: App interstitial impacts made: 2015-07-24 14:00:05.660363+02 by: DaveP
69% seems a bit low to me. I can't get away from those things fast enough.
#Comment Re: App interstitial impacts made: 2015-07-23 20:08:12.403907+02 by: brennen
69% of visits abandoned the page.
Sounds about right. On the list of things which are actually killing the public web, the apparently now-mandatory "some kind of popup or interstitial before the thing you clicked on will load" has got to rank pretty high.