Bloomberg's Ad Spend
2020-03-05 22:05:48.942309+01 by Dan Lyke 1 comments
Bloomberg attracted few votes — but his ads still grabbed the attention of many kids
Via MeFi, where I wrote:
As we've watched lies about online advertising destroy the traditional media world, it seems to me that this is a lesson kind of on the same scale as when all of those Facebook misrepresentations about the efficacy of video destroyed so many media outlets.
I mean, this is a guy who presumably was hiring people who knew how to do savvy ad buys, and spending a sh*load of money, and basically ended up marketing to middle schoolers.
How many other ad managers are waking up right now and realizing that how the impressions of their spends were being represented to them are total bullshit? "I was hoping to target 35-50 year old women, and instead I got 13 year old boys..."