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France & car ads

2022-10-12 00:54:26.269388+02 by Dan Lyke 0 comments

France says car ads must come with a caveat: Walk, bike or take public transit instead

Automakers will be able to choose between three messages, according to the rule published in France’s official journal: “Consider carpooling,” “For short trips, opt for walking or cycling" or “Use public transportation for everyday trips.” At the end of the message, advertisers must affix the hashtag “#SeDéplacerMoinsPolluer” — or #MovePolluteLess.

Via this Twitter thread in which Warren J. Wells suggests:

Policy Idea:

No more car ads that show people driving illegally.

with a link to a Dodge Charger ad.

[ related topics: Consumerism and advertising Sports Automobiles Pedal Power Bicycling Public Transportation ]

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