Flutterby™! : I honestly don't know what Jira is

I honestly don't know what Jira is trying to do here with its "Spark a conversation: Light up the comment section - add an update, ask a question, or @mention someone." prompt.

Like, am I supposed to be doing "hey, @someone, do you come to this issue often?" or "Who do you think would win in a fight, XCode or VisualStudio?"

What metrics are they trying to optimize here, 'cause it ain't good product.