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Facebook scam ads

2025-11-06 22:29:35.143373+01 by Dan Lyke 0 comments

Meta is earning a fortune on a deluge of fraudulent ads, documents show

Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, documents seen by Reuters show. And the social media giant internally estimates that its platforms show users 15 billion scam ads a day. Among its responses to suspected rogue marketers: charging them a premium for ads – and issuing reports on ’Scammiest Scammers.’

I am actually surprised that the number is that low. I assume that any ads on Facebook are scams. I wonder if they've A/B tested out exactly what proportion of scammy ads they can get before users stop engaging and advertisers stop buying ads?

Via and Via.

[ related topics: Interactive Drama moron Consumerism and advertising Journalism and Media ]

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