Flutterby™! : Dell realizes consumers don't care about "AI"

Dell realizes consumers don't care about "AI"

2026-01-07 21:34:20.728849+01 by Dan Lyke 0 comments

Dell is noticing that consumers are waiting for an application before embracing AI: Dell's CES 2026 chat was the most pleasingly un-AI briefing I've had in maybe 5 years

"We're very focused on delivering upon the AI capabilities of a device—in fact everything that we're announcing has an NPU in it—but what we've learned over the course of this year, especially from a consumer perspective, is they're not buying based on AI," Terwilliger says bluntly. "In fact I think AI probably confuses them more than it helps them understand a specific outcome."

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