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OpenAI missing sales projections

2026-07-30 18:48:17.912174+02 by Dan Lyke 0 comments

Surprising absolutely no one: OpenAI Appears to Be Missing Its Sales Goals by a Vast Margin

That massive gulf was observed in a new analysis from marketing consulting firm Emarketer, first flagged by AdWeek, which found OpenAI is on pace to undershoot its own five-year ad revenue projections by a whopping 90 percent. In fact, Emarketer’s take is even more devastating than that: it estimates the entire addressable market for chatbot advertising — the maximum amount of money up for grabs overall — at $5.4 billion

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