Flutterby™!: FUD

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This is my first attempt at trying to build a Wiki-like knowledge base on top of the Flutterby content management system.

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Fear, Uncertainty and Doubt

by:Dan Lyke started: 2004-06-09 17:11:49.946021+00 updated: 2004-06-09 17:11:49.946021+00

"FUD" is an acronym for "Fear, Uncertainty and Doubt", used to describe those situations where a marketing department will make allegations about a competitor's products that aren't easily disproved, thus creating a climate that makes the consumer view thos products in a less favorable light.


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