2005-07-27 19:03:45.822028+02 by petronius 5 comments
According to the Times of London, advertising watchdogs in the UK are forbidding liquor firms from using good-looking men in liquor ads. The idea is to break any conection between women's sexuality and drinkling alcohol. They suggest using only middle-aged or ugly men in future ads. A multi-million pound campaign featuring George Clooney may be cancelled.
[ related topics: Consumerism and advertising Economics ]
comments in ascending chronological order (reverse):
#Comment Re: made: 2005-07-27 19:30:21.264755+02 by: Jette
And yet, no one proposes a ban on good-looking women in these ads. Of course not. I love double-standards.
#Comment Re: made: 2005-07-27 23:42:45.9683+02 by: meuon [edit history]
Finally, I get to be considered to be an actor in a beer commercial!
#Comment Re: made: 2005-07-28 18:03:46.883862+02 by: petronius
Perhaps the lack of a ban on good-looking females is simply a recognition that men link EVERYTHING to sexuality, drunk or sober.
When I was in college in the 70s we had a talk from an advertising man who worked on an account for a brewry. Their research had shown that something like 20% of the beer drinkers drank 80% of the beer, and that changing the brand for even a small percentage of this cadre would boost sales hugely. They looked into these people more deeply and found that their most consistant fantsy occupation was being a sailor, so they ran a sucessful campaign featuring hard-working, hard-drinking sailors. Even so, he admitted that since this group drang a minimum of a 6-pack per day, year-in and year-out, they had trouble holding down any job, ashore or at sea.
#Comment Re: made: 2005-07-29 00:12:58.58609+02 by: TheSHAD0W
Woohoo! Now I can get that acting job!
#Comment Re: made: 2005-07-29 02:16:23.131506+02 by: Dan Lyke
Which one? The unattractive male? Or the hard workin' hard drinkin' sailor?
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